JDE Peet's NV

Lobbying Transparency and Governance

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Direct Lobbying Transparency
Overall Assessment Comment Score
Limited JDE Peet’s gives readers a basic picture of the climate-related policy areas it follows but stops short of comprehensive transparency. The company indicates that, through the European Coffee Federation, it has been active on the EU Deforestation Regulation and on revisions to the EU Packaging and Packaging-Waste Directive, both elements of the European Green Deal. It also references work with the International Coffee Organization and other sector initiatives, signalling that it relies mainly on indirect engagement via trade associations rather than its own direct lobbying. Beyond naming those collective forums, however, it does not spell out how it actually seeks to influence lawmakers: no letters, consultations, meetings, or individual government bodies are identified. Likewise, its policy aims are expressed only in broad terms—seeking “flexibility in packaging choices” and avoiding “unintended consequences for smallholder coffee supply chains”—without stating the concrete amendments, targets, or timelines it is pursuing. As a result, while the disclosure recognises the principal EU climate policies it follows, it provides limited insight into the mechanisms used or the specific outcomes it seeks. 1
Lobbying Governance
Overall Assessment Comment Score
Moderate JDE Peet’s NV has established foundational oversight for its lobbying by requiring that “Only Company employees who have received approval from their line manager and the Director Corporate & Compliance (DOCC), and third parties authorised in accordance with this policy, may engage in any lobbying activity,” thereby designating a specific compliance officer to authorize all policy engagement. The company also confirms a public commitment to “conduct your engagement activities in line with the goals of the Paris Agreement,” and its Board “regularly, but at least two times per year, … oversees the implementation of the sustainability and climate change strategies and policies” as it “monitors the company’s progress against ESG- and climate-related goals and targets.” However, beyond this overarching approval requirement and general ESG oversight, JDE Peet’s does not disclose a targeted climate-lobbying alignment process, no criteria for screening or managing its participation in industry associations based on climate-policy compatibility, and no dedicated review or audit of direct or indirect lobbying to ensure consistency with its climate transition objectives. 2