Puma SE

Lobbying Transparency and Governance

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Direct Lobbying Transparency
Overall Assessment Comment Score
Comprehensive PUMA SE has demonstrated a comprehensive level of transparency regarding its climate lobbying activities. The company explicitly names specific climate policies it has engaged with, such as the 'EU Taxonomy,' the 'Ecodesign for Sustainable Products Regulation,' and its advocacy for renewable energy tariffs and direct power purchase agreements (DPPA) in Vietnam. These disclosures provide detailed information about the policies, including their scope, objectives, and relevance to broader climate goals. PUMA also outlines its lobbying mechanisms, which include direct communications with governments, such as Cambodia and Vietnam, participation in the Policy Working Group of the Fashion Charter for Climate Action, and collaboration with industry associations like FESI and the Policy Hub to influence the EU Green Deal and EU Taxonomy. The company further specifies its lobbying targets, such as the EU Commission and policymakers in key sourcing markets. Additionally, PUMA has been transparent about the specific outcomes it seeks, including reducing aggregate greenhouse gas emissions by 30% by 2030, phasing out coal-fired boilers by 2025, and advocating for amendments to the EU Taxonomy to include a broader range of sustainable materials. These desired outcomes are concrete and measurable, reflecting PUMA's commitment to advancing climate-related policies and aligning with the Paris Agreement. 4
Lobbying Governance
Overall Assessment Comment Score
Strong PUMA demonstrates strong governance in its climate lobbying processes, with a defined governance structure to ensure alignment of its lobbying activities with climate goals. The company has established clear oversight mechanisms, including the involvement of the Senior Head of Corporate Sustainability, who collaborates with the Chief Sourcing Officer, Corporate Communications, and Investor Relations departments to ensure policy-influencing activities align with PUMA's overall strategy. PUMA also describes a review procedure where inconsistencies are addressed by the executive sustainability committee, highlighting a structured approach to monitoring and managing lobbying alignment. Additionally, the Senior Head of Corporate Sustainability oversees indirect lobbying efforts through trade associations, such as the Fashion Industry Charter on Climate Action and Stiftung Klimawirtschaft, and serves as a co-chair of the Fashion Charter for Climate Action's Steering Committee, demonstrating active engagement and oversight. The company ties executive compensation to climate goals, with sustainability targets forming part of annual performance bonuses for leaders globally, further reinforcing accountability. While PUMA has not published a detailed lobbying audit, its governance processes, including board-level oversight, executive accountability, and active engagement with trade associations, indicate a robust approach to ensuring alignment of its lobbying activities with climate goals. 3