Zalando SE

Lobbying Transparency and Governance

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Direct Lobbying Transparency
Overall Assessment Comment Score
Limited Zalando SE offers some insight into its climate-policy lobbying by identifying the EU’s first Circular Economy Package and the related regulations on sustainability claims, eco-design, packaging waste, corporate due diligence and reporting rules as the focus of its engagement, giving readers a clear sense of the legislative agenda it follows in Europe. The company explains that it "participate[s] in stakeholder consultations and workshops," providing a basic description of the methods it uses to voice its views, but it does not indicate which specific EU institutions, national ministries or individual policymakers it approaches. On its policy stance, Zalando simply states that its position is "Support with no exceptions," without outlining the concrete amendments, targets or other measurable changes it seeks. Taken together, the disclosure names the core policy package and indicates a general mechanism and stance, but lacks detail on lobbying targets and the precise outcomes the company wants to achieve, resulting in only limited transparency overall. 1
Lobbying Governance
Overall Assessment Comment Score
Moderate Zalando has a structured approach to aligning its public affairs engagement with its climate change strategy, as evidenced by how “Zalando’s Public Affairs Team leads engagement with the Sustainability Team and the Corporate Communication Team to align policy work and communication,” and how “the Sustainability Team is responsible for company-wide coordination and ensures alignment on all external sustainability engagements” through “monthly to quarterly meetings” and ad-hoc gatherings. This process indicates that the company actively integrates direct policy engagement into its broader climate protection efforts via formal meetings, but we found no evidence of a named individual or governing body overseeing these activities beyond the cross-functional team, nor any mechanism to govern lobbying through industry or trade associations. In addition, the governance framework does not describe a formal review or monitoring procedure specific to climate-related lobbying or how it would address misalignment beyond the coordination meetings. 2