Mazda Motor Corp

Lobbying Transparency and Governance

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Direct Lobbying Transparency
Overall Assessment Comment Score
Strong Mazda provides a high level of detail on its climate-policy lobbying. It identifies several concrete policy processes it has tried to influence, including the planned “drastic reformation for car body taxation from 2023,” its input into the Japanese government’s “general rules of taxation system in 2021,” and deliberations on Japan’s next fuel-economy standards through participation in the “Strategic Commission for the New Era of Automobiles.” The company also explains how it engages: indirectly through the Japan Automobile Manufacturers Association by drafting proposed tax reforms, and directly by having the CEO sit on the METI-led commission, thereby lobbying both the national government and the Ministry of Economy, Trade and Industry. Mazda is reasonably clear about what it wants to achieve, seeking a Well-to-Wheel and life-cycle assessment basis for future fuel-economy rules, pushing for reform of vehicle taxation to support “carbon neutrality in 2050,” and advocating policies that would enable “Reducing GHG emission by approximately 80% per vehicle in the future” while safeguarding Japan’s industrial competitiveness. Although the company does not always provide precise numerical targets or detailed amendments, it consistently links each engagement to a defined policy outcome, demonstrating strong transparency overall. 3
Lobbying Governance
Overall Assessment Comment Score
Limited Mazda discloses only a basic commitment to align its engagement with climate goals but provides no internal governance structures to oversee or manage its lobbying activities. The company affirms that it has a “public commitment or position statement to conduct your engagement activities in line with the goals of the Paris Agreement,” to which it simply answers “Yes,” suggesting a high-level pledge without outlining any oversight or review processes. Mazda also highlights its role in policy advocacy through participation in the Chugoku Region Carbon Neutrality Promotion Council, noting that it “participated as chair company and began activities as part of the Carbon Neutral Electricity Promotion Subcommittee (Chairman: Representative Director and Chairman of the Board of Mazda, Secretariat: Mazda),” which indicates involvement in indirect lobbying via industry collaboration. However, we found no evidence of any defined policy or procedure for reviewing or approving lobbying positions, no mechanism for monitoring advocacy consistency with its climate strategy, and no clear description of who within Mazda is responsible for overseeing these activities. 1