Yamaha Motor Co Ltd

Lobbying Transparency and Governance

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Direct Lobbying Transparency
Overall Assessment Comment Score
Limited Yamaha Motor provides only limited insight into its climate-policy lobbying. It identifies one specific initiative—the Ministry of Land, Infrastructure, Transport and Tourism and Ministry of the Environment’s Green Slow Mobility Project—showing that the company engages with a defined government programme aimed at low-carbon transport. It also describes how it cooperates with these ministries and runs field tests with its electric golf cars, revealing a single direct mechanism and clearly named public-sector targets. However, the disclosure stops there: no other policies or jurisdictions are mentioned, the nature of its engagement beyond participation in the project is not described, and the company states only broad ambitions such as achieving net-zero greenhouse-gas emissions and supporting the creation of a carbon-neutral society, without spelling out concrete legislative or regulatory changes it seeks. Because details are confined to one project, and the desired outcomes remain high-level rather than policy-specific, the overall transparency of Yamaha Motor’s climate lobbying remains limited. 1
Lobbying Governance
Overall Assessment Comment Score
Moderate Yamaha Motor Co Ltd has a clearly defined internal sustainability structure, with a Sustainability Committee “chaired by the President and Chief Executive Officer” that oversees risk and sustainability issues and deliberates on materiality at least annually, alongside an Environment Committee “to discuss policies and visions concerning environmental issues (climate change…), formulate the Yamaha Motor Group’s long-term environmental plan (Environmental Plan 2050), and conduct annual reviews of how each operating division has progressed against its targets,” reporting these findings “to the Board of Directors at least twice a year.” The company also describes how it manages its indirect climate lobbying by participating in the Japan Automobile Manufacturers Association, stating that “Participation in the JAMA allows us to be involved in the formulation of various environmental policies” and that it “discusses our response to environmental policies decided by the JAMA at the Sustainability Committee” before implementing these decisions. However, Yamaha does not disclose any specific climate-lobbying audit or report, a policy for reviewing or exiting industry associations whose positions conflict with its climate goals, or a standalone process for aligning its direct lobbying activities with its climate commitments, indicating that while there is strong environmental oversight, the governance of lobbying activities is only partially addressed. 2