Beiersdorf AG

Lobbying Transparency and Governance

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Direct Lobbying Transparency
Overall Assessment Comment Score
Limited Beiersdorf AG offers only limited insight into its climate-related lobbying. The company cites participation in collective platforms such as the Value of Beauty Alliance, Cosmetics Europe, the Consumer Goods Forum and the WWF Climate Business Network to “create understanding among policymakers” of sustainability issues, indicating an indirect lobbying mechanism, but it does not spell out what form that engagement takes or identify the specific regulators, ministries or legislators it reaches. Likewise, it frames its policy engagement in broad terms—supporting the goals of the Paris Agreement and backing a legally binding UN treaty on plastic pollution—without naming concrete climate policies, bills or regulatory proposals it has sought to influence. The outcomes it pursues are expressed as high-level ambitions for climate action and industry sustainability rather than precise legislative changes or targets. Overall, the disclosures provide a general picture of intent but lack the specific policies, targets, mechanisms and measurable objectives needed for stronger transparency. 1
Lobbying Governance
Overall Assessment Comment Score
Moderate Beiersdorf AG shows moderate governance of its climate-related lobbying, primarily through public commitments and partner selection criteria but without detailing formal oversight or monitoring processes. It states “We engage with partners that align with our ambitious climate pledges and Targets, such as having publicly committed 1.5 ° C SBTi aligned targets,” and holds a “public commitment or position statement to conduct your engagement activities in line with the goals of the Paris Agreement,” including membership in the “Business Ambition for 1.5°C initiative,” where companies “commit to policy advocacy positions consistent with a 1.5 ° Celsius future.” Through its declaration that it “actively engages with its stakeholders ... to advocate for achieving the goals of the Paris Climate Agreement,” Beiersdorf indicates an intent to align indirect lobbying with its climate objectives. However, the company does not disclose any specific process for reviewing or managing these advocacy activities over time, nor does it identify a named individual or committee responsible for oversight. We found no evidence of board-level sign-off on engagement positions or periodic audits of alignment, indicating that detailed governance mechanisms remain limited. 2